Cmo To Cro
Geller, Mike;keenan, Rolly;starr, Brandi
Language: English
Published by Lioncrest Publishing, 2021
- Hardcover
- Used
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
AbeBooks seller since April 6, 2009
Condition: Used - As new
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- Title
- Cmo To Cro
- Author
- Geller, Mike;keenan, Rolly;starr, Brandi
- Publisher
- Lioncrest Publishing
- Publication year
- 2021
- Condition
- As New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1544517815
- ISBN 13
- 9781544517810
Your organization works in departmental silos, functional leaders pushing their own solutions and feeling satisfied with functional KPIs. But the kind of exponential growth that creates unstoppable momentum requires your customer-facing departments to fight for the customer instead of their own departmental wins.
You're not the only one who notices--but you are the only one in the perfect position to do something about it.
Discover how to reach your potential and stand out as more than a marketing professional. In CMO to CRO, industry experts Brandi Starr, Mike Geller, and Rolly Keenan show you how to bring revenue to the forefront and make every team's number one objective a seamless customer experience. You'll learn how to create consistency by reorganizing your business, following the customer, prioritizing revenue, and using CX technology to succeed where your competition fails.This book presents a revolutionary approach to not only unite the silos but position you as an innovative leader and finally uncover what CX is really about: revenue growth.
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GreatBookPrices
Columbia, MD, U.S.A.
AbeBooks seller since April 6, 2009
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