Co-Creation in der Creator Economy: So können Content Creators ihre Community an ihre Inhalte binden (essentials) (German Edition)
Language: German
Published by Springer Gabler, 2024
- Softcover
- New

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- Title
- Co-Creation in der Creator Economy: So können Content Creators ihre Community an ihre Inhalte binden (essentials) (German Edition)
- Author
- Dahm, Markus H.; Heydenreich, Johannes
- Publisher
- Springer Gabler
- Publication year
- 2024
- Condition
- New
- Binding
- Soft cover
- Language
- German
- ISBN 10
- 3658446560
- ISBN 13
- 9783658446567
- Item weight
- 209 grams
Dieses essential wirft einen Blick auf die zunehmende Bedeutung von gemeinschaftlicher Kreation in der aufstrebenden Creator Economy und gibt Content-Erstellern wertvolle Einblicke und konkrete Ratschläge, wie sie durch die Zusammenarbeit mit Fans und Followern nicht nur die Arbeitslast teilen, sondern auch eine unterstützende Gemeinschaft aufbauen können. Das Buch analysiert erfolgreiche Co-Creation-Modelle, bei denen Content-Verfasser Inhalte gemeinsam entwickeln und dabei von gemeinsamen Vermarktungsstrategien und Monetarisierungsansätzen profitieren.
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About the Author
Markus H. Dahm ist Berater für Digitale Transformation und Organisationsentwicklung. Ferner lehrt und forscht er an der FOM Hochschule für Oekonomie & Management in den Themenfeldern Digital und Social Media Management. Er publiziert regelmäßig zu Management- und Leadership-Fragestellungen in Fachmagazinen, Blogs und Online-Magazinen.
Johannes Heydenreich ist für Business Development und Projektmanagement bei der DLS Consulting GmbH verantwortlich. Seit 2021 ist er in der Creator Economy tätig. Im Jahre 2020 gründete er die Rank It UG. Er absolvierte ein Masterstudium an der FOM Hochschule.
"About the title" may belong to another edition of this title.
Ria Christie Collections
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AbeBooks seller since March 25, 2015
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