CoDestiny : Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs

This thought-provoking book by two global strategy experts delivers a proven approach for solving a company's most difficult growth challenges. To create value for your customers and capture value for your shareholders, the authors describe how to unlock the secrets of your customer chains.

CoDestiny goes far beyond theory by presenting unique ideas, approaches, and tools to put your firm on a path toward profitable growth. The authors present actionable plans that can be implemented immediately and deliver concrete results. The in-depth framework yields comprehensive, consistent, and foolproof go-to-market strategies and get-to-market implementation plans.

Relying on decades of real world experience, the authors illustrate their growth maximization techniques with powerful case studies. The authors deliver powerful advice for any business, from start-up to market leader, with any product line, in any industry, in any location. Follow the sure path to tremendous growth with CoDestiny.

Atlee Valentine Pope is Co-Founder and President of Blue Canyon Partners, a strategy consulting firm that helps companies grow. She has worked with clients around the world, co-authored over 40 papers, and has been a guest speaker at numerous business events. Before building Blue Canyon Partners, Atlee served in leadership roles in several start-up ventures, and was a vice president in global corporate finance with First Chicago. Atlee earned a B.A. from the University of the South, Sewanee, TN and a M.B.A. from Northwestern University's Kellogg Graduate School of Management.

George F. Brown, Jr. is CEO and co-founder of Blue Canyon Partners, where his practice allows him to contribute to solving clients' business-to-business growth challenges. Prior to Blue Canyon, George held senior leadership roles in a number of organizations, including DRI/McGraw-Hill and ICF Kaiser International, Inc., and served as the Theodore Roosevelt Professor of Economics at the U.S. Naval War College. He has published extensively in academic and business journals and testified frequently before Congress. George received his M.S. in Industrial Administration and his Ph.D. in Economics from Carnegie-Mellon University.