Let AI Be Your Coach: Unlocking Transformation and Mastery for Sales and Marketing (Paperback or Softback)

An Inc. Original book

A Practical Guide to Making AI Work for Your Business

Artificial intelligence isn’t just another passing tech trend—it’s a transformational advantage that can redefine productivity, elevate decision-making, and accelerate business growth. In Let AI Be Your Coach, Shashank Shekhar, founder and CEO of InstaMortgage and InstaAI, breaks down what’s truly possible when AI becomes an active partner in your professional life.

Drawing from real-world case studies, proven strategies, and actionable prompts, this book guides you step-by-step to integrate AI into your daily workflow. You’ll follow two fictional entrepreneurs—new to AI but determined to grow—as they demonstrate how these tools can be applied in real scenarios to solve problems, create clarity, and unlock new opportunities.

Through this playbook, you’ll learn how to:

• Build powerful AI-driven knowledge bases

• Use AI to analyze data and shape smarter sales and marketing strategies

• Stay ahead of the curve as businesses shift from AI hesitation to an AI-powered renaissance

Designed for sales professionals, marketers, business owners, and anyone looking to scale their impact, Let AI Be Your Coach shows you how to transform AI from a buzzword to a strategic partner that helps you drive growth and gain a competitive advantage.

Shashank Shekhar is the founder and CEO of InstaMortgage and InstaAI. Shashank has won the Stevie Award for Entrepreneur of the Year for four consecutive years. His writing has been published in Forbes, Inc., Entrepreneur, HousingWire, and HuffPost.Shashank is a sought-after speaker and podcast guest. As a technologist, Shashank created "Rachel," the mortgage industry's first conversational AI digital human, and "InstaAI," a first-of-its-kind generative AI platform for loan officers. He published the first GPT by a mortgage company on the GPT store.His last two books, My First Home and Real Estate Unleashed, were Amazon bestsellers.