Code to Commerce

Code to Commerce is a high technology marketing sourcebook that canbe used from war room to boardroom. It is written for senior businessand marketing professionals who want to achieve breakthrough resultsand understand that they must first develop a strategic plan to achievemarket dominance.Code to Commerce provides a rare look at marketing best practices thatadd lasting value to brands and the stakeholders that rely on them. Itprovides refreshing and insightful experience for high technologybusiness professionals who are under constant fire to produce, motivatesreaders and challenges their current assumptions, and explains specificstrategies and techniques regarding the commercialization process thatcompanies must navigate in order to succeed.Scores of marketing books convey generalities and interesting stories thatmake good cocktail party material, but provide little value to seriousbusiness professionals who are under pressure to perform. Code toCommerce is the first practical resource that fills this void and addresseshow high technology business and marketing professionals can achievecommercial success.

This leading technology marketing resource provides strategic insight for high–stakes business professionals from war room to boardroom who are under constant fire to produce results.