Code of Conduct: Tales of the Roller Coaster of Life

2024 Nonfiction Book Awards Silver Medalist
​​​​​​​2024 Readers' Favorite Book Awards Bronze Medalist in Religion & Philosophy

Start developing your own code of conduct for the modern world!

Discover the transformative power of Code of Conduct by Scott Freidheim. This captivating and insightful recollection of life events, whether it’s sprinting out of the World Financial Center on 9/11, navigating business in the Gulf during Arab Spring, engaging with Michael Jackson and George Foreman, or avoiding an attempt on his life by a school shooter, the journey Scott takes readers on is a wild first hand account of many moments in our collective history.

Through 32 chapters on a mix of both noble tenets and moral threats, such as, materialism, balance, love, and more, Scott shares his colorful personal experiences, hard-earned wisdom, and practical strategies that will empower you to unlock your own guiding characteristics. From highs like becoming a CEO of a NYSE-traded company, to the challenges he faced on the brink of bankruptcy in 2008, Scott reveals lived experiences, assigning meaning and lessons to each of them.

Drawing inspiration from Plato’s philosophies, Scott presents a unique framework for finding meaning in your life’s journey. With a professional yet conversational tone, Code of Conduct captivates readers with astute observations and practical advice offering actionable steps for personal growth and guidance.

Whether you're a seasoned executive, an aspiring leader, or a young person looking for direction, this book serves as a trusted companion.

The endorsements for Code of Conduct reflect its universal appeal and value:

• Jack Nicklaus, the greatest champion in golf history; Individual Male Athlete of the Century by Sports Illustrated; one of the 10 Greatest Athletes of the Century by ESPN
• Jerry Greenwald, former Chairman & CEO United Airlines
• Monica Seles, 9x Major Singles Tennis Champion
• Bill Perez, Former CEO Nike, Wm. Wrigley Jr. Co & S.C. Johnson & Son
• Wolfgang Schüssel, Federal Chancellor of Austria 2000 - 2007
• Kay Koplowitz, Founder, Chairman & CEO USA Networks
• Dr. Beverly Daniel Tatum, 9th President of Spelman College and author of widely acclaimed book Why Are All the Black Kids Sitting Together in the Cafeteria?
• Henry Bienen, 15th President of Northwestern University
• Sami Inkinen, CEO & Co-founder Virta Health, Co-Founder Trulia.com, Elite endurance athlete with Ocean Row world-record
• Capt. Jeff Frient, U.S. Air Force F-16 Fighter Pilot (Gulf War)
• Alex Ferreira, Olympic Medalist & X Games Champion
• Sara Fagen, White House Political Director
• Dave Bacon, Senior Quantum Physicist, Google
• Trevor Bezdek, Co-Founder & Chairman GoodRx
• Nick Grayston, CEO The Warehouse Group

The author has committed 100% of royalties from the sale of this book to charitable organizations.

SCOTT J. FREIDHEIM is a family-focused, community-minded, risk-taking adventurer and businessman. With experience as a CEO in private equity and of a NYSE traded company in industry, a board member of numerous for- and not-for-profit institutions, including the U.S. Olympic & Paralympic Foundation Board of Trustees and in running businesses with revenues spanning from $1 billion to $45 billion, Scott has seen the best and worst in people—including in himself.

Scott was named by CEO World as part of Northwestern’s #1 ranking in their ranking of universities that produced the greatest CEOs, Top Universities In The US: Which Produced Greatest CEOs Ever.