Cet ouvrage dresse un portrait surprenant, souvent destabilisant, parfois embarrassant mais surtout non complaisant de la personnalit� qu�b�coise !

La majorit� des Qu�b�cois sont issus d'une culture fran�aise, vivent dans une soci�t� anglaise avec un mode de vie am�ricain. Qui sommes-nous ? Que voulons-nous ? Qu'esp�rons-nous ?
Cet ouvrage dresse un portrait surprenant, souvent d�stabilisant, parfois embarrassant mais surtout non complaisant de la personnalit� qu�b�coise. Au fil des 30 derni�res ann�es, la firme de sondages L�ger a recueilli les secrets les plus intimes, les peurs les plus profondes et les plus grands espoirs des Qu�b�cois et des Canadiens pour ainsi red�finir ce qui fait la diff�rence qu�b�coise.
Bas� sur une approche scientifique, ce livre d�voile les sept traits identitaires qui font de nous, qu�b�cois, un peuple unique au monde. Ni meilleur ni pire, mais assur�ment diff�rent.

About the Author

Jean-Marc L�ger est �conomiste et a cr�� la firme de sondages L�GER et recherche marketing L�ger avec son p�re, Marcel L�ger, en 1986. Sous sa gouverne, L�ger est devenue la plus grande entreprise de sondages � propri�t� canadienne. Il est aussi pr�sident de l'entreprise technologique Leger Metrics et partenaire des firmes Imarklab (commerce �lectronique) et Passenger (communaut�s en ligne).
Jacques Nantel est professeur �m�rite � HEC Montr�al.
Pierre Duhamel est directeur g�n�ral de la Fondation de l'entrepreneurship. Il a �t� r�dacteur en chef et �diteur de plusieurs magazines et journaux sp�cialis�s en �conomie et en affaires.

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Le Code Qu� bec (French Edition)

Jean-Marc L� ger; Jacques Nantel; Pierre Duhamel

Used - Soft cover

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