Cognitive Choice Modeling
Wang, Zheng Joyce; Busemeyer, Jerome R.
ISBN 10: 026204496X ISBN 13: 9780262044967
Published by The MIT Press, 2021
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The emerging interdisciplinary field of cognitive choice models integrates theory and recent research findings from both decision process and choice behavior.
Cognitive decision processes provide the interface between the environment and brain, enabling choice behavior, and the basic cognitive mechanisms underlying decision processes are fundamental to all fields of human activity. Yet cognitive processes and choice processes are often studied separately, whether by decision theorists, consumer researchers, or social scientists. In Cognitive Choice Modeling, Zheng Joyce Wang and Jerome R. Busemeyer introduce a new cognitive modeling approach to the study of human choice behavior. Integrating recent research findings from both cognitive science and choice behavior, they lay the groundwork for the emerging interdisciplinary field of cognitive choice modeling.
About the Author: Zheng Joyce Wang is Professor in the School of Communication at the Ohio State University, where she directs the Communication and Psychophysiology Lab. Jerome R. Busemeyer is Distinguished Professor of Psychological and Brain Sciences at Indiana University Bloomington.
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Bibliographic Details
Title: Cognitive Choice Modeling
Publisher: The MIT Press
Publication Date: 2021
Binding: Hardcover
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