Cold War Rhetoric: Strategy, Metaphor, and Ideology, Revised Edition

Cold War Rhetoric is the first book in over twenty years to bring a sustained rhetorical critique to bear on central texts of the Cold War. The rhetorical texts that are the subject of this book include speeches by Presidents Eisenhower and Kennedy, the Murrow- McCarthy confrontation on CBS, the speeches and writings of peace advocates, and the recurring theme of unAmericanism as it has been expressed in various media throughout the Cold War years. Each of the authors brings to his texts a particular approach to rhetorical criticism—strategic, metaphorical, or ideological. Each provides an introductory chapter on methodology that explains the assumptions and strengths of their particular approach.

Robert L. Ivie is Professor and Chair of the Department of Speech Communication at Indiana University.

Philip Wander is Professor of Communication Studies at San Jose State University.

Robert L. Scott is Professor of Speech Communication at the University of Minnesota.