The Cold Start Problem: Using Network Effects to Scale Your Product
Language: English
Published by Random House Business, 2021
- Softcover
- Used
Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
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Condition: Used - Very good
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The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Seller Inventory # GOR012006523
- Title
- The Cold Start Problem: Using Network Effects to Scale Your Product
- Author
- Chen, Andrew
- Publisher
- Random House Business
- Publication year
- 2021
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1847942776
- ISBN 13
- 9781847942777
- Item weight
- 603 grams
Why do some products take off? And what can we learn from them?
The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.
Now, one of Silicon Valley's most esteemed investors uncovers how any product can surmount the cold start problem - by harnessing the hidden power of network effects. Drawing on interviews with the founders of Uber, LinkedIn, Airbnb and Zoom, Andrew Chen reveals how any start-up can launch, scale and thrive.
_
'Chen walks readers through interviews with 30 world-class teams and founders, including from Twitch, Airbnb and Slack, to paint a picture of what it takes to turn a start-up into a massive brand' TechCrunch
'Articulates the stages that every product must go through to be successful . . . and illustrates what companies need to do to achieve them' Forbes
"Synopsis" may belong to another edition of this title.
WorldofBooks
Goring-By-Sea, WS, United Kingdom
AbeBooks seller since March 16, 2007
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