The Cold Start Problem: Using Network Effects to Scale Your Product

Chen, Andrew

ISBN 10: 1847942776 / ISBN 13: 9781847942777

Published by Random House Business, 2021

About this Item

Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.

Seller Inventory # rev3780201095

Bibliographic Details

• Title: The Cold Start Problem: Using Network Effects to Scale Your Product
• Publisher: Random House Business
• Publication Date: 2021
• Language: English
• ISBN 10: 1847942776
• ISBN 13: 9781847942777
• Binding: Hardcover
• Condition: Like New
• Weight: 600 grams

About this title

Synopsis

'A true Silicon Valley insider' Wired

Why do some products take off? And what can we learn from them?

The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.

Now, one of Silicon Valley's most esteemed investors uncovers how any product can surmount the cold start problem - by harnessing the hidden power of network effects. Drawing on interviews with the founders of Uber, LinkedIn, Airbnb and Zoom, Andrew Chen reveals how any start-up can launch, scale and thrive.

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'Chen walks readers through interviews with 30 world-class teams and founders, including from Twitch, Airbnb and Slack, to paint a picture of what it takes to turn a start-up into a massive brand' TechCrunch

'Articulates the stages that every product must go through to be successful . . . and illustrates what companies need to do to achieve them' Forbes