Collaborating with Customers to Innovate: Conceiving and Marketing Products in the Networking Age
Prandelli, Emanula; Sawhney, Mohanbir; Verona, Gianmario
Language: English
Published by Edward Elgar Publishing, 2008
- Hardcover
- New

Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
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In English.
Seller Inventory # ria9781847203731_new
- Title
- Collaborating with Customers to Innovate: Conceiving and Marketing Products in the Networking Age
- Author
- Prandelli, Emanula; Sawhney, Mohanbir; Verona, Gianmario
- Publisher
- Edward Elgar Publishing
- Publication year
- 2008
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1847203736
- ISBN 13
- 9781847203731
The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involving customers in collaborative innovation, and actionable recommendations for putting collaborative innovation to work. The book will appeal to academics as well as practitioners in marketing and new product development as well as MBA students on marketing and new product development courses.
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Ria Christie Collections
Uxbridge, United Kingdom
AbeBooks seller since March 25, 2015
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