Collaborative Consumption: How New Ways of Sharing, Renting, and Swapping of Apparel Change Consumer Behavior

Kristin Sendler

ISBN 10: 3639465334 / ISBN 13: 9783639465334

Published by AV Akademikerverlag, 2013

About this Item

Ancien livre de bibliothèque avec équipements. Edition 2013. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2013. Ammareal gives back up to 15% of this item's net price to charity organizations.

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Bibliographic Details

• Title: Collaborative Consumption: How New Ways of Sharing, Renting, and Swapping of Apparel Change Consumer Behavior
• Publisher: AV Akademikerverlag
• Publication Date: 2013
• Language: English
• ISBN 10: 3639465334
• ISBN 13: 9783639465334
• Binding: Softcover
• Condition: Très bon

About this title

Synopsis

This research paper explores the subject of collaborative consumption with focus on Canadian and German consumers. It provides an overview of collaborative consumption in the U.S., Canada, and Germany. Advantages and disadvantages are compared. The author then focuses on the apparel market in the respective countries. Different types of collaborative apparel consumption and clothing swap business models are discussed. The researcher draws up the hypothesis that although collaborative clothing consumption seems to be dependent on population density, consumers in urban and rural areas are equally interested in changing their shopping behavior. This hypothesis is proven with a survey that was conducted in Canada and Germany. A clothing swap experiment in Kelowna, B.C. explored the potential success of apparel swap businesses in Western Canada. It was a successful event relative to other Canadian swap events in major metropolitan areas, even though the critical mass of apparel items that would have satisfied every attendee could not be generated. The conclusion of this research: in regards to numbers of items sold, resold, or exchanged, this trend will presumably not surpass traditional ways of apparel consumption anytime soon. However, the popularity of collaborative apparel consumption is increasing and consumers in rural as well as urban areas are interested in participating.

About the Author

Born 1985, she completed an apprenticeship as Industrial Business Managemant Assistant in 2007. She got a Bachelor's degree in International Management from the Fachhochschule Worms and moved to British Columbia, Canada in 2010. She wrote this Master's Thesis as part of her long-distance MBA studies at the California InterContinental University.