Collaborative Customer Relationship Management: Taking CRM to the Next Level
Language: English
Published by Springer, 2003
- Hardcover
- Used
Seller: Mispah books, Redhill, Surrey, United KingdomMispah books
AbeBooks seller since April 15, 2021
Condition: Used - As new
US$ 168.61
Quantity: 1 available
Add to basketItem description from seller
Seller Inventory # ERICA77335400022786
- Title
- Collaborative Customer Relationship Management: Taking CRM to the Next Level
- Publisher
- Springer
- Publication year
- 2003
- Condition
- Like New
- Book Type
- book
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 3540002278
- ISBN 13
- 9783540002277
Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. In this context, new strategic frameworks and cooperation with everybody along the whole value chain are needed to allow managers to deal with the changes in shopping patterns of consumers. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach with a view to jointly develop customer bonding and loyalty. Experts from companies like McKinsey, Procter&Gamble, Accenture, and AC Nielsen, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.
"Synopsis" may belong to another edition of this title.
From the Back Cover
Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. In this context, new strategic frameworks and cooperation with everybody along the whole value chain are needed to allow managers to deal with the changes in shopping patterns of consumers. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach with a view to jointly develop customer bonding and loyalty. Experts from companies like McKinsey, Procter&Gamble, Accenture, and AC Nielsen, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.
"Collaborative CRM is the next generation of CRM."
Hasso Plattner, founder and CEO of SAP
"About the title" may belong to another edition of this title.
Mispah books
Redhill, Surrey, United Kingdom
AbeBooks seller since April 15, 2021
Shipping rates from United Kingdom to U.S.A.
| Item | 14 to 15 business days | 9 to 10 business days |
|---|---|---|
| First item | US$ 33.82 | US$ 36.53 |
Payment methods
Store description
Specialty
Fiction & Academic Books, Science, GeneralSeller's business information
Mispah books
United Kingdom
Terms of sale
We offer excellent customer service & easy return facility.
we ship from Multiple location,UK,India,US
Return address:
Mispah books
flat4 ,
Centenary court, 30 Warwick Road
Redhill , SURRE RH1 1FQ
United Kingdom
Shipping terms
Our rates depends on weight of the item & shipping destination