The Collaborative Enterprise: Creating Values for a Sustainable World (9) (Frontiers of Business Ethics)

Competitive economics produces an enormous abundance of goods and services but at an intolerable environmental and social cost. Competition has become an end in itself, which leads to detrimental effects on nature, society and future generations. A change of paradigm is needed. Business should respect the ecological and social limits in which it operates and embed its activities in the natural and social systems. This book promotes a collaborative attitude of doing business based on a positive view of the self and others. Theoretical contributions, reflections, cases, examples, and initiatives collected in the book show that a collaborative enterprise is not only possible but also a feasible and desirable alternative to the current, self-defeating, managerial models. Innovative firms seeking to build long-term, mutually beneficial relationships with all of their stakeholders while producing values for their business ecosystems represent well-grounded hopes for a really sustainable future.

Antonio Tencati is assistant professor and member of the CSR Unit at the Department of Management of Università Bocconi in Milan, Italy. He is senior researcher at SPACE, the European Research Centre of Università Bocconi on Risk, Security, Occupational Health and Safety, Environment and Crisis Management. He is also member of the Business Ethics Faculty Group of the CEMS-The Global Alliance in Management Education.
Laszlo Zsolnai is professor and director of the Business Ethics Center at the Corvinus University of Budapest, Hungary. He is chairman of the Business Ethics Faculty Group of the CEMS-The Global Alliance in Management Education. He is also fellow associate at the Judge Business School, University of Cambridge, UK. He is editor-in-chief of Ethical Prospects.