Collection and Analysis of Text Data in Sensory and Consumer Science

Language: English

Published by Springer, Springer International Publishing Jan 2026, 2026

3032048508 / 9783032048509

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Seller: Rheinberg-Buch Andreas Meier eK, Bergisch Gladbach, GermanyRheinberg-Buch Andreas Meier eK

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This item is printed on demand - it takes 3-4 days longer - Neuware -Understanding how consumers truly perceive products is at the heart of sensory and consumer science. While traditional surveys rely on limited, predefined response options, open-ended questions invite participants to describe their sensory experiences in their own words, offering richer and more nuanced insights into individual perceptions and preferences. Building on this shift toward more expressive forms of data researchers now have access to vast, unstructured text data from online reviews to social media posts offering unprecedented opportunities to explore consumer opinions and sentiments. Thanks to advancements in natural language processing, the use of text data is also rapidly gaining traction.Collection and Analysis of Text Data in Sensory and Consumer Scienceprovides a comprehensive overview of modern text-based research methods. From experimental approaches to data collection, to the reuse of large-scale online corpora, and their analysis through methods such as multiple-response correspondence analysis, sentiment analysis, co-occurrence networks, and netnography, this volume explores a broad array of tools and methodologies. It also adopts the multidisciplinary perspective the subject requires, drawing from neuroscience, psychology, and knowledge engineering to deepen our understanding of language, perception, and text data structuring. For researchers aiming to enrich their understanding of consumer perception,Collection and Analysis of Text Data in Sensory and Consumer Science will prove a novel and invaluable guide. 300 pp. Englisch.…

Seller Inventory # 9783032048509

Title
Collection and Analysis of Text Data in Sensory and Consumer Science
Author
Michel Visalli
Publisher
Springer, Springer International Publishing Jan 2026
Publication year
2026
Condition
Neu
Binding
Buch
Language
English
ISBN 10
3032048508
ISBN 13
9783032048509
Item weight
615 grams
Dimensions
241x160x22 mm

Rheinberg-Buch Andreas Meier eK

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since November 17, 2008

Shipping rates from Germany to U.S.A.

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Rheinberg-Buch Andreas Meier eK

Germany