Collective Creativity for Responsible and Sustainable Business Practice

"This book is an authoritative reference source for the latest scholarly research on the elimination of environmental degradation through new discoveries and opportunities provided by collective creativity, featuring extensive coverage across a range of relevant perspective and topics, such as sustainable business model innovation, social marketing, and education and business co-operatives"--

Ziska Fields is an Academic Leader and Senior Lecturer at the University of KwaZulu-Natal, South Africa. Her research interests focus on creativity and innovation specifically in tertiary education, business environments, entrepreneurship and research. She also developed two theoretical models to measure creativity in South Africa, focusing on the youth and tertiary education specifically. She has published in international recognised journals such as the Journal of Social Sciences. Recent publications have looked at measuring creativity in various contexts. Dr. Fields is also a member of the South African Institute of Management (SAIM), the Ethics Institute of South Africa (Ethics SA), and the Institute of People Management (IPM).