Color is a powerful tool that affords seemingly endless design possibilities, but we often design with only one type of color vision in mind-our own. Make sure that accessibility and aesthetics go hand in hand with every design you create. Learn what color accessibility is (and why it matters); choose appropriate colors and implement testing; and snag a few key tips and tricks to get your color game plan together. You'll become a better, more empathetic designer by discovering how other people see the world.

About the Author

Geri Coady is a color-obsessed Canadian illustrator and designer living in Nottingham, UK. A former ad agency art director, she has worked with companies including Simply Accessible, Nokia Withings, Scholastic, and A List Apart, as well as numerous magazines including Courier and Standart. She is the author of Color Accessibility Workflows by A Book Apart and was voted net Magazine's Designer of the Year in 2014. Her side business, Geri Draws Japan, showcases her love for Japanese culture through original art prints, pins, stationery and more.

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