Color Code: Graphic Design, Branding and Identity (Paperback)

Shaoqiang Wang

ISBN 10: 8417412301 / ISBN 13: 9788417412302

Published by Promopress, Barcelona, 2020

About this Item

Paperback. The book shows how colour has functions that differ from those of other design elements as shape, texture and form. Colour has multiple functions that differ from those of other design elements as shape, texture and form as it is able to awake multiple feelings and emotions to audiences in communication. Each of the international case studies included in the book demonstrates the importance of a thoughtful application of colour. AUTHOR: Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose works focus on international design, architecture, branding, communication, trends, and culture. He is also the editor of Design 360 Degrees magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organisations, and he has also been a jury member for China's most prestigious design and illustration awards. SELLING POINTS: Colour has other functions as form and structure in graphic and product design as it powerfully addresses feelings. There is no inspirational competitor title showing colour usage by international graphic designers today. 680 colour illustrations The book shows how colour has functions that differ from those of other design elements as shape, texture and form. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9788417412302

Bibliographic Details

• Title: Color Code: Graphic Design, Branding and Identity (Paperback)
• Publisher: Promopress, Barcelona
• Publication Date: 2020
• Language: English
• ISBN 10: 8417412301
• ISBN 13: 9788417412302
• Binding: Paperback
• Condition: new

About this title

Synopsis

Color has multiple functions that differ from those of other design elements as shape, texture and form as it is able to awake multiple feelings and emotions to audiences in communication. Each of the international case studies included in the book demonstrates the importance of a thoughtful application of color.

About the Author

Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose works focus on international design, architecture, branding, communication, trends, and culture. He is also the editor of Design 360° magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organizations, and he has also been a jury member for China’s most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities within the Macau University of Science and Technology.