Color Forecasting for Fashion

Scully, Kate & Debra Johnston Cobb

ISBN 10: 1856698203 / ISBN 13: 9781856698207

Published by Laurence King Publishers, 2012

About this Item

Portfolio Skills: Fashion & Textiles; Colour is a powerful selling tool. It is the first thing to catch the consumer's eye in the shop window. Get the colour choice wrong and an entire range can stay on the racks. So, how do colours arrive on the catwalk or the sales floor and why do different companies choose similar colours each season? In this book, Kate Scully and Debra Johnston Cobb look at how the industry has developed and how it works. They look at the skills a colour forecaster employs to draw a colour palette together, as well as colour theory and other factors. With informative timelines and illustrated examples, this book breaks down the forecasting process and explains the combination of research and intuitive skills that a successful designer or forecaster needs.

Seller Inventory # 98558

Bibliographic Details

• Title: Color Forecasting for Fashion
• Publisher: Laurence King Publishers
• Publication Date: 2012
• Language: English
• ISBN 10: 1856698203
• ISBN 13: 9781856698207
• Binding: Paperback
• Condition: New

About this title

Synopsis

Color is a powerful selling tool. It is the first thing to catch the consumer's eye in the shop window. Get the color choice wrong and an entire range can stay on the racks. So, how do colors arrive on the runway or the sales floor and why do different companies all seem to choose similar colors each season? The answer lies in work of the huge color forecasting industry. In this book, Kate Scully and Debra Johnston Cobb look at how the industry has developed and how it works before moving on to look at the skills a colour forecaster employs to draw a color palette together, often 18 to 24 months in advance of the selling season. With case studies that show the industry at work, this book breaks down the forecasting process from how to put together a color palette to color theory, and the way that colors behave and helps you to build the combination of research and intuitive skills that a successful designer or forecaster needs.

About the Author

Kate Scully is a color forecasting consultant and Senior Lecturer in Fashion Promotion at the University of the Creative Arts at Rochester. She has worked as the color and fabric editor of several forecast publications.

Debra Cobb has researched trends and developed products for fiber, fabric, and apparel manufacturers in the US, including Guilford Mills, Ge-Ray Fabrics, Unifi Inc., and Hanesbrands. She is a regular contributor to textile trade journals on both sides of the Atlantic.