Color Graphics: The Power of Color in Graphic Design

Color is one of the most effective and least expensive ways to convey a message or get a viewer?s attention. Color communicates instantly. Even before the viewer has read and understood the text, the color scheme has conveyed something on a subconscious level. Color has become an instant message. Color Graphics explores this phenomenon through stunning work from top international designers and examines how their use of color has made these designs powerful and memorable. Whether its colors are bold, subtle, or missing entirely, each piece is briefly examined and includes comments from the designers about the key role color plays in their work. Additional insight comes from leading color expert Leatrice Eiseman, who addresses topics such as where color forecasts come from, consumers? reactions to specific colors, and the role color plays in design for children.

Karen Triedman teaches color, applied color, and the psychology of color, design, and visual merchandising at Rhode Island School of Design. She consults in visual marketing and color design for clients including Swarovski Silver Crystal, Paramount Cards, Card$mart, and Foxwoods Casino. She lives in Providence, Rhode Island.