Any Color So Long as It's Black .The First Fifty Years of Automobile Advertising

"This retrospective look at 50 years of international motor advertising provides a unique "mirror of the times" and gives more than just an insight into the history of the automobile industry itself. Motor advertising has both molded and reflected public demand, public taste, and the manners and mores of the age. The 150 illustrations in this book therefore range from the downright misleading pronouncements of charlatans to the evocative lyricism of brilliant copyrighters like Ned Jordan. Chapters are devoted to the early use of motor sport in advertising, the feminine influence on sales techniques, and the effects of the postwar mass market on motor advertising."--book jacket. 1976, First edition. A fine, unmarked copy in a very good, unclipped d/w with light shelf rubbing and a hint of sun fading of the spine. Scans available if required.