This book includes basic color theories that help readers gain a better understanding of color. It also delves into the psychology of color, along with color associations and applications in commercial designs. Featuring referential color schemes and creative projects with color codes as well as color talk, this is an essential manual of great practicality and inspiration.

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SendPoints is a China-based publisher of design books and magazines. Representing traditional and cutting edge designs from around the world, their publications range across art and culture, graphic and product design, fashion, exhibition, interior design and architecture.

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