Color: The Secret Influence

This accessible book presents color and light in an integrated way, incorporating not only the basics of color harmony and usage, but also providing information on the vast and often hidden ways in which color affects our everyday lives. It explores the many ways in which color and light affect us?including our health, spending habits, perceived image, communication, weight, sex lives, and consumer brand preferences?basing all coverage upon well controlled, scientific studies which dispel the misinformation about color which has become commonplace. Also discussed is the marked influence that color selections?as made by interior designers, fashion designers, product designers, graphic designers, etc.?have on the general population. For interior designers, fashion designers, product designers, graphic designers, and any other professionals that work with color.

Dr. Kenneth Fehrman earned his doctoral degree from the University of San Francisco with research specializing in the physiological, psychological and sociological effects of color. He is a Professor of Interior Design and has been a color consultant and professional interior designer for the past 25 years. He has also taught graphic design, environmental design, textiles, weaving, off-loom textiles and aesthetics. He was a former partner in Kenneth Scott Textile Designs.

Cherie Fehrman has been Dr. Fehrman's research assistant in his color studies for more than ten years and is an author, interior designer, color consultant and partner in Fehrman & Fehrman Design where she has also done jewelry design, textile design and image consulting. She has taught seminars in color and design, antiques, and aesthetics.

In 1990, the Fehrmans founded PRISM (Photochromatic Research Institute for Science and Marketing) to disseminate accurate information about color/light. Soon after they began developing a series of outcome-based learning units for teaching color and light theory which formed the basis for Color - The Secret Influence.