Color: The Secret Influence

Exceptionally authoritative and applied, this handbook/tutorial/workbook provides a firm foundation in the basics of color harmony and usage and explores the vast and often hidden ways in which color affects our everyday lives—culturally, psychologically, and physiologically. Based on well-controlled, scientific studies, it separates color myth from color fact, and shows readers how color affects, for example, our health, spending habits, perceived image, communication, weight, sex lives, and consumer brand preferences. Self-contained segments on different aspects of color or specific application areas provide convenient handbook use. Detailed experiential exercises cross over into many fields—e.g., interiors, fashion, graphics, healthcare, architecture, environment and landscape, hospitality, etc. The Color Connection. Color: Pigment and Light. Color Myths and Biases. Color and Health. Color and Psychology. Color in Interiors. Color in Architecture and Landscape Design. Color in Advertising and Marketing. Color in Fashion and Textile Design. Color in Culture and Society. Color Order Systems. Color: Pushing the Envelope.For Interior Designers, Interior Decorators, Product Designers, Graphic Designers, Architects, Product Designers, Fashion Designers, Healthcare workers (specifically Physical Therapists, Chiropractors and alternative medicine practitioners such as Aromatherapists, Color Therapists, and Holistic Medicine Practitioners and well as holistic Veterinarians), and Education Administrators.

Dr. Kenneth R. Fehrman earned his doctoral degree from the University of San Francisco, specializing in color and its effects. He is a professor of Interior Design at San Francisco State University and has been a color consultant and interior designer for the past twenty-five years. He has also taught graphic design, environmental design, textiles and aesthetics. Dr. Fehrman is a member of the International Interior Design Association (IIDA), the Interior Design Educators Council (IDEC) and the Inter-Society-Color Council (ISCC).

Cherie Fehrman is an interior designer, color consultant, and writer. She has been Dr. Fehrman's color research assistant for many years. She has taught color and design courses at San Francisco State University, the Rudolph Schaeffer School of Design, and the Western Design Institute. She is a member of the Inter-Society Color Council (ISCC) and the Authors Guild. She is also founding President of STOLASaluki Tree of Life Alliance, Inc., a national nonprofit hound rescue and welfare group.

The Fehrmans founded PRISM (Photochromatic Research Institute for Science and Marketing) in 1990 to disseminate accurate information about color/light. Separately and together, they have written seven books and several hundred articles. Currently, they continue their color research in the area of color/light therapy and give seminars on the effects of color/light. They have been successful in reversing paralysis in one of their own dogs using color/light therapy and have also extended quality of life in cases of kidney failure in several other dogs using color/light therapy. They are now pursuing this avenue further with veterinarians and are beginning work on their next book.