Combatting Disruptive Change: Beating Unruly Competition at Their Own Game

Ian Mitroff is Senior Investigator in the Center for Catastrophic Risk Management, University of California - Berkeley, USA. He is Professor Emeritus of the Annenberg School of Communication and the Marshall School of Business, University of Southern California, USA, where he was the Harold Quinton Distinguished Professor of Business Policy. Dr. Mitroff is regarded as one of the founders of the discipline of Crisis Management and founded and directed the USC Center for Crisis Management. Known for his thinking and writing on a wide range of business and societal issues, he is the author of 36 books and is a frequent blogger for the Huffington Post.