CW Comes of Age : Essays on Programming, Branding and Evolution
Language: English
Published by McFarland, 2022
- Softcover
- New
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
AbeBooks seller since January 28, 2020
Condition: New
US$ 61.26
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- Title
- CW Comes of Age : Essays on Programming, Branding and Evolution
- Author
- Carlson, Ashley Lynn (EDT); Perdigao, Lisa K. (EDT)
- Publisher
- McFarland
- Publication year
- 2022
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1476682119
- ISBN 13
- 9781476682112
Often overlooked in the history of broadcast television, The CW became a top-rated cable network in primetime during the mid-2000s, at a moment when many critics predicted the death of the medium. Launched as a joint venture and successor to The WB and UPN, The CW focused programming on an 18 to 34-year-old, predominantly female audience and soon won over viewers with shows like Gossip Girl, Jane the Virgin and the DC Arrowverse franchise. Nimbly adapting to the streaming services era, the network has strengthened new series development and its innovative distribution system. This collection of new essays examines The CW's business model, marketing strategies and most popular series.
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About the Author
Lisa K. Perdigao is a professor of English at Florida Institute of Technology in Melbourne, Florida. Her publications are in the areas of contemporary fiction, television, film, and comics.
"About the title" may belong to another edition of this title.
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