Comics and Cognition : Toward a Multimodal Cognitive Poetics

Mike Borkent

ISBN 10: 0197509789 / ISBN 13: 9780197509784

Published by Oxford University Press Nov 2023, 2023

About this Item

Neuware - Comics and Cognition develops an analytical approach to multimodal communication in comics through insights from embodied cognitive science, especially cognitive linguistics and visual psychology. Mike Borkent extends previous cognitive poetic frameworks to the study of multimodality in comics, providing a cohesive analytical framework that connects comics to other literary and artistic interests. His approach highlights the embodiment of cognition, a process which structures knowledge in long term memory, and activates it through perception, mental simulation, and blending. These cognitive processes allow readers to make impressions, predictions, inferences, and eventually conclusions about a text. Many of these layers of reader comprehension are unconscious but emerge into a conscious experience of the multimodal text with a richly construed and nuanced texture. This book unpacks the dynamic interplay between the reader and the multimodal text throughout the processes of reading, including opportunities for interaction, interrogation, and improvisation of meaning derived from the reader's embodied and textual experiences, tackling crucial features of the comics form, and their impact on such issues as viewpoint, temporality, abstraction, metacommentary, and transmediation. The proposed multimodal cognitive poetics applies to narrative and art comics, in both print and digital media.

Seller Inventory # 9780197509784

Bibliographic Details

• Title: Comics and Cognition : Toward a Multimodal Cognitive Poetics
• Publisher: Oxford University Press Nov 2023
• Publication Date: 2023
• Language: English
• ISBN 10: 0197509789
• ISBN 13: 9780197509784
• Binding: Buch
• Condition: Neu
• Dimensions: 226W x 160H x 38D millimeters 226 millimeters width by 160 millimeters height by 38 millimeters depth
• Weight: 499 grams

About this title

Synopsis

Comics and Cognition develops an analytical approach to multimodal communication in comics through insights from embodied cognitive science, especially cognitive linguistics and visual psychology. Mike Borkent extends previous cognitive poetic frameworks to the study of multimodality in comics, providing a cohesive analytical framework that connects comics to other literary and artistic interests. His approach highlights the embodiment of cognition, a process which structures knowledge in long term memory, and activates it through perception, mental simulation, and blending. These cognitive processes allow readers to make impressions, predictions, inferences, and eventually conclusions about a text. Many of these layers of reader comprehension are unconscious but emerge into a conscious experience of the multimodal text with a richly construed and nuanced texture.

This book unpacks the dynamic interplay between the reader and the multimodal text throughout the processes of reading, including opportunities for interaction, interrogation, and improvisation of meaning derived from the reader's embodied and textual experiences, tackling crucial features of the comics form, and their impact on such issues as viewpoint, temporality, abstraction, metacommentary, and transmediation. The proposed multimodal cognitive poetics applies to narrative and art comics, in both print and digital media.

About the Author

Mike Borkent is an independent researcher and former lecturer at the University of British Columbia. He co-edited Language and the Creative Mind and has published a range of articles and chapters on comics, visual poetry, and Canadian and Indigenous literatures from a cognitive poetic perspective.