Paperback. The audience's first exposure to a new movie is often in the form of a "coming attraction" trailer, and short previews are also a vanguard for emerging technology and visual techniques. This book demonstrates how the trailer has educated audiences in new film technologies such as synchronized sound, widescreen and 3-D, tracing the trailer's status as a trailblazer on to new media screens and outlets such as television, the Internet, and the iPod. The impact and use of new technologies and the evolution of trailers beyond the big screen is followed into the digital era. The audience's first exposure to a new movie is often in the form of a 'coming attraction' trailer. This book demonstrates how the trailer has educated audiences in film technologies such as synchronized sound, widescreen and 3-D, tracing the trailer's status as a trailblazer on to media screens and outlets such as television and the Internet. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

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Bibliographic Details

Title: Coming Soon (Paperback)
Publisher: McFarland & Co Inc, Jefferson, NC
Publication Date: 2009
Language: English
ISBN 10: 0786444320
ISBN 13: 9780786444328
Binding: Paperback
Condition: new

About this title

Synopsis

The audience's first exposure to a new movie is often in the form of a "coming attraction" trailer, and short previews are also a vanguard for emerging technology and visual techniques. This book demonstrates how the trailer has educated audiences in new film technologies such as synchronized sound, widescreen and 3-D, tracing the trailer's status as a trailblazer on to new media screens and outlets such as television, the Internet, and the iPod. The impact and use of new technologies and the evolution of trailers beyond the big screen is followed into the digital era.

About the Author

Keith M. Johnston is a lecturer of film and television studies at the University of East Anglia. His work on film marketing has been published in Film International, Convergence and Journal of Popular Film and Television.

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