Coming out of the Closet : Exploring LGBT Issues in Strategic Communication with Theory and Research

Language: English

Published by Peter Lang, 2013

1433119498 / 9781433119491

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Druck auf Anfrage Neuware - Printed after ordering - Despite representing significant portions of the advertising, marketing, and public relations work force, the lesbian, gay, bisexual, and transgendered (LGBT) community has largely been ignored by scholarly research in strategic communications. With the exception of case studies that document strategies that can be used to secure the LGBT consumer dollar, little has been done to understand the LGBT community's experiences with strategic communications efforts. This edited volume fills this gap by sharing research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the LGBT community. Several chapters in this volume highlight a significant change in the focus of strategic communications that recognizes the long-term benefits of having legitimate partnerships; others, however, counter this optimistic trend by discussing the continued struggles of practitioners working in strategic communication and the LGBT community at large. …

Seller Inventory # 9781433119491

Title
Coming out of the Closet : Exploring LGBT Issues in Strategic Communication with Theory and Research
Author
Natalie T. J. Tindall
Publisher
Peter Lang
Publication year
2013
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1433119498
ISBN 13
9781433119491
Item weight
411 grams
Dimensions
225x150x16 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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