Command Attention: Promoting Your Organization the Marine Corps Way

Oliver, Keith, Col. USMC (Ret.)

ISBN 10: 1591146453 / ISBN 13: 9781591146452

Published by Naval Institute Press, Annapolis, Maryland, 2009

About this Item

Number line in the book is as follows: 14 13 12 11 10 9 9 8 7 6 5 4 3 2. Underneath this line is the statement First printing. Signed inscribed and dated by the author on the half title page as follows: "11 April 2011/for Linda/Thank you for all you/do for our/ community!/Semper Fidelias/Keith Oliver." Book has red covers with sharp gold lettering on the spine and front cover. Dust jacket is protected in an archival quality cover. Clean & tight. A very nice, author signed, copy. Desirable!

Seller Inventory # 0005195

Bibliographic Details

• Title: Command Attention: Promoting Your Organization the Marine Corps Way
• Publisher: Naval Institute Press, Annapolis, Maryland
• Publication Date: 2009
• Language: English
• ISBN 10: 1591146453
• ISBN 13: 9781591146452
• Binding: Hardcover
• Condition: Fine
• Dust Jacket Condition: Fine
• Signed: Signed By the Author

About this title

Synopsis

The U.S. Marine Corps is widely recognized and admired as the undisputed leader in presenting its case as the world's most effective military organization. This book explains how to promote your own group with the same effectiveness. Written primarily for new Marine Public Affairs Officers (PAOs), this handy reference will also prove useful to Marine Corps leaders assigned to independent duty as well as those who are de facto PAOs. Col. Keith Oliver uses numerous real-life examples to teach practitioners how to aggressively and effectively promote their units and programs via speeches, the news media, and in-house newsletters, newspapers, and websites. He includes tips on public speaking, handling interviews, and building solid relationships. This guide is equally beneficial to other military service PAOs and civilian public relations professionals.

About the Author

Col. Keith Oliver, USMC (Ret.), chairs the Public Affairs Leadership Department at the Defense Information School. He served as a PAO in Operations Iraqi Freedom and Desert Storm. He lives in Arnold, MD.