Commercial Communication in the Digital Age: Information or Disinformation? (Age of Access? Grundfragen der Informationsgesellschaft, 7)
Language: English
Published by De Gruyter Saur, 2017
- Hardcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
Condition: New
US$ 174.82
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Add to basketItem description from seller
In English.
Seller Inventory # ria9783110416503_new
- Title
- Commercial Communication in the Digital Age: Information or Disinformation? (Age of Access? Grundfragen der Informationsgesellschaft, 7)
- Publisher
- De Gruyter Saur
- Publication year
- 2017
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 3110416506
- ISBN 13
- 9783110416503
- Item weight
- 652 grams
In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media.
But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.
"Synopsis" may belong to another edition of this title.
About the Author
Gabriele Siegert und Stephanie Grubenmann, Universität Zürich, Schweiz, M. Bjørn von Rimscha, Universität Mainz.
Gabriele Siegert und Stephanie Grubenmann, University of Zurich, Switzerland, M. Bjørn von Rimscha, University of Mainz, Germany.
"About the title" may belong to another edition of this title.
Ria Christie Collections
Uxbridge, United Kingdom
AbeBooks seller since March 25, 2015
Shipping rates from United Kingdom to U.S.A.
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| First item | US$ 14.95 | US$ 17.21 |
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Hello! Ria Christie Collections is an online venture that was initially set up in 2012 to sell books. We do not have a physical high street store. We are professional online booksellers. We only sell brand new books in perfect condition that we source from various suppliers and the publishers. Primarily, our aim is to provide an excellent service to all our customers. We always work as a team to achieve this. Our other objectives are to: 1. Ensure that all our products reach their destination quickly in a safe and secure manner 2. Answer to all our customer queries within 24 hours 3. Ensure that our customers are happy with their purchases 4. Provide all the items at a competitive price 5. Always listen to our customers Ria Christie Collections is not a registered company. It is a Sole Trader venture. Other key information is shown below: Contact Person Name: Rakesh Luchmun (Mr) Storefront Name: Ria Christie Collections Place of Establishment Address: Suite B; ARUN House; ARUN Building Arundel Road Uxbridge UB8 2RR United Kingdom E-Mail Address: riachristie@hotmail.co.uk VAT Number: GB 160 5650 25 We always work hard and aim to comply with all of Abebooks Policies. If you have any issues, please do not hesitate to write to us whether before or after a purchase. We promise to reply to you promptly and, in any case, within 24 hours. Thank you kindly! Yours sincerely Mr Rakesh Luchmun (Founder) and the Ria Christie Collections Team…
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Ryefield Investments Limited
175 Pield Heath Road
Uxbridge, United Kingdom UB8 3NL
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