Commercial Data Mining : Processing, Analysis and Modeling for Predictive Analytics Projects

Language: English

Published by Elsevier Science, 2014

0124166024 / 9780124166028

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you'll learn that your organization does not need a huge volume of data or a Fortune 500 budget to generate business using existing information assets. Expert author David Nettleton guides you through the process from beginning to end and covers everything from business objectives to data sources, and selection to analysis and predictive modeling. Commercial Data Mining includes case studies and practical examples from Nettleton's more than 20 years of commercial experience. Real-world cases covering customer loyalty, cross-selling, and audience prediction in industries including insurance, banking, and media illustrate the concepts and techniques explained throughout the book.

Seller Inventory # 9780124166028

Title
Commercial Data Mining : Processing, Analysis and Modeling for Predictive Analytics Projects
Author
David Nettleton
Publisher
Elsevier Science
Publication year
2014
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
0124166024
ISBN 13
9780124166028
Item weight
493 grams
Dimensions
227x154x20 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
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