The Commercial Exploitation of Color as a Consumer Stimulus (Greek Edition)
Language: Greek
Published by Createspace Independent Publishing Platform, 2013
- Softcover
- New
Seller: California Books, Miami, FL, U.S.A.California Books
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- Title
- The Commercial Exploitation of Color as a Consumer Stimulus (Greek Edition)
- Author
- Yfantis, Vasileios
- Publisher
- Createspace Independent Publishing Platform
- Publication year
- 2013
- Condition
- New
- Binding
- Soft cover
- Language
- Greek
- ISBN 10
- 148269655X
- ISBN 13
- 9781482696554
The extensive use of color in the word of marketing raises the need for analyzing the physical and psychological options of the color. The current research is an introduction to the use of color in business and explores its value for the right positioning to the mind of the consumers.
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California Books
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AbeBooks seller since October 27, 2023
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