Commercialization and Marketing Outlet Preference for Coffee

Coffee is one of the most marketable and exportable commodity across the world. It is also the means of livelihood for many farmers of developing countries directly and indirectly. This book assessed coffee commercialization level and farmers' preference for coffee marketing channel used by smallholder farmers in Ethiopia. Both of those opinions have significant policy implication, especially, for those countries where coffee has gigantic social, economic and environmental importance. Thus, researchers, policy analysts and organizations working in the area of coffee, agribusiness and related areas could use this book as an input and for further studies.

The first author was born in West Shoa zone. After completing his primary and secondary education, he joined Unity and Jimma universities, and graduated Economics with B.A and M.Sc. degree. He is researcher at Ethiopian institute of agricultural research (EIAR). The second author is lecturer at Jimma University and the third is researcher at EIAR.