The Committed Enterprise: Making Vision, Values and Branding Work
Language: English
Published by Routledge 08/12/2004, 2004
- Softcover
- Used
Seller: Bahamut Media, Reading, United KingdomBahamut Media
AbeBooks seller since August 15, 2012
Condition: Used - Very good
US$ 4.57
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Seller Inventory # 6545-9780750661997
- Title
- The Committed Enterprise: Making Vision, Values and Branding Work
- Author
- Hugh Davidson
- Publisher
- Routledge 08/12/2004
- Publication year
- 2004
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0750661992
- ISBN 13
- 9780750661997
- Edition
- 2nd Edition
It is easier to describe vision and values than implement them. However this updated paperback edition of The Committed Enterprise shows how to achieve success by understanding the needs of stakeholders and maximising them.
It details the Seven Best Practices for making vision and values work and is based on research with leaders from 125 leading enterprises worldwide. Using a unique format to allow fast track or in-depth reading the book includes hundreds of examples from enterprises as diverse as PepsiCo, Caltech, Tesco, Mayo Clinic, BP, New York Police Department, DuPont, UPS and many others.
The text is essential reading for managers, and students of strategic organisational strategy.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Bahamut Media
Reading, United Kingdom
AbeBooks seller since August 15, 2012
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