The Committed Enterprise: Making Vision, Values and Branding Work

Hugh Davidson EMAC Academy of Marketing BAM and AIB.

ISBN 10: 0750661992 / ISBN 13: 9780750661997

Published by A Butterworth-Heinemann Title, 2004

About this Item

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Bibliographic Details

• Title: The Committed Enterprise: Making Vision, Values and Branding Work
• Publisher: A Butterworth-Heinemann Title
• Publication Date: 2004
• Language: English
• ISBN 10: 0750661992
• ISBN 13: 9780750661997
• Binding: Paperback
• Edition: 2nd Edition
• Condition: Used; Very Good

About this title

Synopsis

It is easier to describe vision and values than implement them. However this updated paperback edition of The Committed Enterprise shows how to achieve success by understanding the needs of stakeholders and maximising them.

It details the Seven Best Practices for making vision and values work and is based on research with leaders from 125 leading enterprises worldwide. Using a unique format to allow fast track or in-depth reading the book includes hundreds of examples from enterprises as diverse as PepsiCo, Caltech, Tesco, Mayo Clinic, BP, New York Police Department, DuPont, UPS and many others.

The text is essential reading for managers, and students of strategic organisational strategy.

About the Author

Hugh Davidson