This text absorbs information from a research base involving both commercial and non-profit making institutions of the highest calibre. These include organizations such as: PepsiCo; Dupont; Johnson & Johnson; BP Amoco; Emerson; Fedex; New York Philarmonic; Caltech; the FBI; Mayo Clinic; and many schools and colleges.

About the Author

Hugh Davidson is Visiting Professor of Consumer Marketing, Cranfield University, UK. Fellow and past Chairman of the UK Marketing Society.

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