Committed: A Rabble-Rouser's Memoir

The vice president of PETA describes the high-profile and often incendiary awareness-raising events that have marked his career, from the demonstration during which he dressed like a carrot to promote vegetarianism only to have farming children throw bologna slices at him, to his attack on a GM Rose Parade float to protest their use of animals in crash tests. 40,000 first printing.

Dan Matthews worked as a dancing tree in the Disneyland Christmas parade, a burger flipper at McDonald's, and a model and actor in Italy before earning a history degree from American University. Upon graduating, he took a job as receptionist at PETA and worked his way up for more than twenty years to become the group's vice president, charged with increasing awareness of animal rights through a variety of provocative campaigns. He lives in Portsmouth, Virginia.