The Commodification of Childhood
Language: English
Published by Duke University Press, 2004
- Softcover
- New

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AbeBooks seller since June 11, 1999
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- Title
- The Commodification of Childhood
- Author
- Daniel Thomas Cook
- Publisher
- Duke University Press
- Publication year
- 2004
- Condition
- New
- Binding
- PAP
- Language
- English
- ISBN 10
- 082233268X
- ISBN 13
- 9780822332688
- Item weight
- 297 grams
The Commodification of Childhood begins with the publication of the children’s wear industry’s first trade journal, The Infants’ Department, in 1917 and extends into the early 1960s, by which time the changes Cook chronicles were largely complete. Analyzing trade journals and other documentary sources, Cook shows how the industry created a market by developing and promulgating new understandings of the “nature,” needs, and motivations of the child consumer. He discusses various ways that discursive constructions of the consuming child were made material: in the creation of separate children’s clothing departments, in their segmentation and layout by age and gender gradations (such as infant, toddler, boys, girls, tweens, and teens), in merchants’ treatment of children as individuals on the retail floor, and in displays designed to appeal directly to children. Ultimately, The Commodification of Childhood provides a compelling argument that any consideration of “the child” must necessarily take into account how childhood came to be understood through, and structured by, a market idiom.
"Synopsis" may belong to another edition of this title.
About the Author
Daniel Thomas Cook is a sociologist in the Department of Advertising at University of Illinois, Champaign-Urbana. He is the editor of Symbolic Childhood.
"About the title" may belong to another edition of this title.
PBShop.store UK
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