This popular culture reader helps students develop critical and analytical skills and write clear prose while immersing themselves in subjects they find advertising, television, popular music, technology, sports, and movies. Broad Treatment of Themes and Focused Topical Clusters – provides a broad grounding in the chapter theme plus a sharp focus on sub-topics within each chapter. Varied Readings-- demonstrate a range of rhetorical approaches, such as exposition, analysis, and argumentation, while offering a range of levels of sophistication and difficulty in terms of content and style. Reading and Writing about Popular Culture—Chapter One explains how to analyze readings about popular culture and takes students through the process of writing academic essays in response to texts and images. Includes sample student paper and explanation of research and MLA citation. Varied Writing Prompts—focus on surface meaning, critical thinking and rhetorical concerns for each reading, followed by an in-depth writing assignment. Chapters end with broader writing prompts, internet activities and visual analysis items.

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