Un Common Sense of Advertising : Getting the Basics Right

Sanjay Tiwari

Published by Response, 2003

ISBN 10: 8178292173 (ISBN 13: 9788178292175)

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Seller: Vedams eBooks (P) Ltd, New Delhi, IndiaVedams eBooks (P) Ltd

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Softcover

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Item description from seller

Contents: The map: getting the woods and the trees. The big picture. The take off. 1. The advertising context. 2. The marketing perspective. 3. The brand perspective. 4. The advertising perspective. 5. The creative perspective. 6. The media pers 323 pp.

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Bibliographic details

Title
Un Common Sense of Advertising : Getting the Basics Right
Author
Sanjay Tiwari
Publisher
Response
Publication year
2003
Condition
As New
Binding
Paperback

Vedams eBooks (P) Ltd

New Delhi, India

4-star seller

AbeBooks seller since January 30, 2009

Shipping rates from India to U.S.A.

Item20 to 24 business days4 to 7 business days
First itemUS$ 19.93US$ 36.45
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A one stop shop for books from India. We can supply any title published in India by any publisher. We have an extensive annotated catalogue of books on the web. We have been supplying books from India to University Libraries, Art Museums, Botanical Gardens world wide for the past thirty years.

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