The Common Sense of Money and Investments Format: Hardcover

In a world where ridiculously hyped tomes promising instant financial euphoria for ordinary citizens now vie with counsel on health and sex in every bookstore, old-fashioned common sense still takes the prize. Most of the would-be gurus, not to mention their customers, would hare been better off to read this one first." -From the foreword by Louis Rukeyser Timeless, common sense investment advice from an uncommonly sensible market observer "The small investor frequently inquires whether a particular stock represents a safe speculation. His is a fantastic quest, something like a search for dry water, or still motion." "The success magazines are seemingly developed on the theory that, if everyone works diligently enough, 110 million bank presidencies will open up." ".unless their judgment is extraordinarily discriminating, those who 'get in on the ground floor' are more than likely to end up in the basement." "To succeed fully, an individual must gain control of himself and regulate potential wayward tendencies which exist more or less in all individuals and which, if uncontrolled, lead him astray financially. Before he can obtain economic independence through his own efforts, he must first be master of his own soul.

MERRYLE STANLEY RUKEYSER was one of the most respected market observers in America for more than six decades. His rise to prominence as a leading financial journalist began in 1920, when, at the age of 23, he was made Financial Editor of the New York Tribune. After a stint at the New York Evening Journal, he spent more than three decades as a nationally syndicated newspaper columnist. Merryle Rukeyser is perhaps best remembered by today's investors for his regular guest appearances on "Wall $treet Week With Louis Rukeyser," during the 1980s.