Common Sense Rules

Deborah Meaden

ISBN 10: 1847940218 / ISBN 13: 9781847940216

Published by Cornerstone, United Kingdom, London, 2009

About this Item

Deborah Meaden is known to millions for her straight-talking, no-nonsense approach on BBC2's "Dragons' Den". A brilliant entrepreneur herself, she knows exactly what questions to ask and what pitfalls to avoid when deciding whether or not to invest in a new venture. In "Common Sense Rules", Deborah shares the secrets of her success, drawing on years of experience to offer advice that is both candid and straightforward. How do you turn a bright idea into a commercial proposition? How do you inspire others to get on board? How do you ensure that a setback doesn't become a disaster? Above all, how do you make sure that you stay focused and achieve the goals you've set yourself? Some of Deborah's insights come from observing the successes - and the failures - of others. Many more, though are drawn from her own life and business ventures. She shows, for example, how an early stint as a bingo caller in a holiday park gave her a crash course in customer relations. She frankly and honestly analyses why her first enterprise, which started so promisingly, turned sour. And she explains why turning down a multi-million pound offer for her chain of holiday parks was the best decision she ever made. As direct and to-the-point on the page as she is in the "Den", Deborah Meaden is a superbly clear-sighted and experienced observer of business success, and her book is guaranteed both to inform and inspire. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Seller Inventory # GOR001822239

Bibliographic Details

• Title: Common Sense Rules
• Publisher: Cornerstone, United Kingdom, London
• Publication Date: 2009
• Language: English
• ISBN 10: 1847940218
• ISBN 13: 9781847940216
• Binding: Paperback
• Condition: Very Good
• Weight: 499 grams

About this title

Synopsis

Business expert and “Dragon’s Den” denizen, Deborah Meaden has years of experience building up her own companies and investing in others. She has the ideal combination of knowledge, intuition, and common sense to get right down to what is needed to build a legendary success.


From the Trade Paperback edition.

About the Author

Successful UK businesswoman and entrepreneur Deborah Meaden is best known as one of the dragons from BBC 2's hit show Dragons' Den. She's had an extremely successful career in business, starting out at the age of 19 with her own glass and ceramics import company, moving on to run one of the first UK franchises for Stefanel, an Italian footwear and clothing firm, and eventually joining the family company, Weststar Holidays. She staged a management buyout in 2000, and in 2007 sold the business in a deal worth GBP83 million, giving her the freedom and capital in invest in new opportunities. Her Dragons' Den investments range from MixAlbum, an automated music mixing system, and Magic Whiteboard, a product that combines the best of a flipchart and a whiteboard, to yoodoodoll, a doll that you can make resemble anyone you like (or dislike).