Common sense work method is not introverted and efficient. by Martin Lindstrom. the pain point of brand brainwashing. the author's new work. by Martin Lindstrom. published by CITIC(Chinese Edition)

MA DING LIN SI TE LONG

ISBN 10: 7521732375 / ISBN 13: 9787521732375

Published by CITIC Press Corporation, 2021

About this Item

Language:Chinese. Binding:paperback.

Seller Inventory # NX012313

Bibliographic Details

• Title: Common sense work method is not introverted and efficient. by Martin Lindstrom. the pain point of brand brainwashing. the author's new work. by Martin Lindstrom. published by CITIC(Chinese Edition)
• Publisher: CITIC Press Corporation
• Publication Date: 2021
• Language: English
• ISBN 10: 7521732375
• ISBN 13: 9787521732375
• Binding: paperback
• Condition: New

About this title

Synopsis

好的品牌，应该对外具有竞争力，对内具有激励性。 马丁·林斯特龙在对全球100强企业的长期观察中发现，产品的好坏、团队的效率和员工幸福感的多少，都取决于一个组织内部有多少“常识”。 作者结合许多案例，提出简单易行的“五步计划”，通过改变办公室政治、技术、会议及PPT、规章制度及合规法律等方面，帮助企业跳出盲目的常识陷阱，改变不合理的规定和服务设计，恢复同理心，重塑企业的内部文化及外部竞争力。 这不是纸上谈兵：在“常识工作法”基础上成立的渣打银行的“常识部”，已经成功解决了从客户服务到会计在内的十几个常识问题，常识工作法已在全球流行开来。