The Communal Consumption Experience : Rituals, Exchange and the Business of Connection

Language: English

Published by Taylor & Francis Ltd Okt 2026, 2026

1041048890 / 9781041048893

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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Neuware - This book examines how shared consumption experiences shape consumer behavior, market strategies, and social connection. From wine tastings and direct selling events to hospitality and digital engagement, it explores the evolving ways people come together to consume, celebrate, and connect.Using communal wine consumption as a case study, this volume reveals how shared rituals - from intimate gatherings to large-scale events - drive economic and cultural trends. Topics include the role of social interaction in purchasing decisions, the balance of competition and collaboration in business, and the rise of digital platforms that reshape traditional consumption experiences.This book is essential for scholars, industry professionals, and anyone interested in marketing, consumer psychology, and experiential commerce as it offers a fresh perspective on the power of shared consumption in an evolving marketplace.The chapters in this book were originally published as a special issue of Journal of Wine Research.…

Seller Inventory # 9781041048893

Title
The Communal Consumption Experience : Rituals, Exchange and the Business of Connection
Author
Brittney C. Bauer
Publisher
Taylor & Francis Ltd Okt 2026
Publication year
2026
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1041048890
ISBN 13
9781041048893
Item weight
200 grams
Dimensions
246x174x6 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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