Communicate!

Using a clear, concise writing style that is engaging and straightforward, Communicate! combines theory, skills, practice, and competency evaluation to guide students towards genuine communication competence. Communicate! features information and examples that are relevant and meaningful to readers in our modern, multicultural Canadian society. The text integrates four central themes especially pertinent to communication in professional and academic contexts in Canada communication and culture, communication and gender, communication ethics, and communication and technology. The First Canadian Edition of Communicate! continues to utilize a reliable six-step teaching model, successfully integrated through ten U.S. editions, by explanations of communication theories that provide the foundation for specific skills, examples which enable students to identify effective skill usage, analysis of the steps involved in the performance of skills, practice in following the steps to perform the skills, self-assessment through which students can work toward mastery of key skills, and a review.

Rudolph F. Verderber, Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year is one of the all-time best-selling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories, and skills to introductory level students. His Cengage texts-COMMUNICATE, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK-have a reputation for being student favorites due to their accessible presentation of theory and skills.

Kathleen S. Verderber (Ph.D., University of Cincinnati) is Associate Professor of Management Emeritus at Northern Kentucky University. She holds an M.A. in speech communication, as well as an M.B.A. and a Ph.D. in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional, and business organizations. She has published numerous articles in several journals, and has presented papers at communication and management conferences.