Communicating Causes

Bruce, Ian

ISBN 10: 0815394012 / ISBN 13: 9780815394013

Published by Routledge, 2018

About this Item

This is a pre-loved book that shows moderate signs of wear from previous reading. You may notice creases, edge wear, or a cracked spine, but it remains in solid, readable condition.Please note:-May include library or rental stickers, stamps, or markings.-Supplemental materials e.g., CDs, access codes, inserts are not guaranteed.-Box sets may not come with the original outer box. If it does, the box will not be in perfect condition. -Sourced from donation centers; authenticity not verified with publisher. Your satisfaction is our top priority! If you have any questions or concerns about your order, please don't hesitate to reach out. Thank you for shopping with us and supporting small businessâ happy reading!

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Bibliographic Details

• Title: Communicating Causes
• Publisher: Routledge
• Publication Date: 2018
• Language: English
• ISBN 10: 0815394012
• ISBN 13: 9780815394013
• Binding: Soft cover
• Condition: good

About this title

Synopsis

Non-profit organizations (NPOs) across the world are facing criticism alongside approbation. In order for NPOs to effectively support their causes, they require public trust. The editors of this book have persuaded PR experts from the UK and around the world, from a variety of PR specialisms operating across different organizational forms, to share their knowledge and experience. These contributions are scaffolded with authoritative academic and practical advice, as well as solutions.

The book starts with foundations that underpin communications for causes. These include arguments that support the importance of non-profits in civil society; lessons in corporate governance; and a new approach to issues management. PR planning subjects tailored, or specific, to the sector include: strategic global communications planning, agile digital communications; branding internal communications and the securing of meaningful outcomes. Corporate partnerships are examined with a new ‘Fit to Partner Test’ and consideration of the mandated corporate social responsibility (CSR) in India, corporate volunteering in Brazil, and CSR in South Africa. Relations between governments and non-profits are also considered, both generally and with a particular focus on China.

Communicating Causes looks at effective strategy and practice of PR in the modern non-profit. Including forewords by both John Grounds and Jon Snow, the expert perspectives offered in this book provide valuable support to current and future communicators.

About the Author

Nicky Garsten is Senior Lecturer at the University of Greenwich, London. She direct the BA (Hons) in Public Relations and Communications, and is co-founder and leader of the module, ‘Third Sector PR’. Coming from a background of senior roles in non-profit strategic communications, she publishes and presents academic research on non-profit communications.

Ian Bruce is President and Founder of the Centre for Charity Effectiveness at Cass Business School, City, University of London and Vice President Royal National Institute of Blind People (RNIB). Previously, he was CEO of RNIB & Volunteering England, assistant CEO of a London Borough and has authored four books, alongside many chapters and articles.