How can you transform a spreadsheet of numbers into a clear, compelling story that your audience will want to pass on?

This book is a step-by-step guide (honed through the authors′ Guardian masterclasses, workshops and seminars) to bringing data to life through visualisations, from static charts and maps to interactive infographics and motion graphics.

Introducing a four-step framework to creating engaging and innovative visualisations, it helps you to:
�       Find the human stories in your datasets
�       Design a visual story that will resonate with your audience
�       Make a clear, persuasive visual that represents your data truthfully
�       Refine your work to ensure your visual expresses your story in the best possible way.

This book also includes a portfolio of best-practice examples and annotated templates to help you choose the right visual for the right audience, and repurpose your work for different contexts.

About the Authors

Adam Frost has taught the Guardian′s data visualisation masterclass for the last 10 years. He has created infographics for the Guardian, the New Statesman, the BFI and a range of corporate clients. He has also written a series of award-winning infographic factbooks for children. He is currently Content Director at Add Two Digital.

Tobias Sturt has taught the Guardian′s data visualisation masterclass for the last 10 years. He has been working in digital storytelling for almost three decades in all kinds of media, from web to TV to games to infographics. He is currently the Creative Director of Add Two Digital.

Jim Kynvin is an award-winning infographic designer. He spent over a decade designing at the Guardian. He now designs for some of the UK’s best-known brands, including John Lewis, IKEA and Google.

Sergio Fern�ndez Gallardo has been a graphic designer for almost two decades. His work on Nestle’s CSV project won a Digital Communication Award in 2015. His ‘WPP BrandZ Top 100 most valuable brands’ graphic was shortlisted for an Information is Beautiful Award in 2013. His own work has appeared on the Guardian website and in a range of other publications.

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