Communicating Ideas: 11 Steps to Selling Innovation

Communication hasn't changed that much since the days of Aristotle—believe it or not. Even with the Internet, social media, mobile phones, and augmented reality, how we communicate ideas has largely stayed the same.

Discover long-lost and oft-forgotten, time-tested communication secrets—and improve your work, family, community, and personal life.

In just five days, learn how to get your point across like a pro. In this book, Communicating Ideas, longtime Google Researcher and business journalist Heath Row takes the guesswork out of selling innovation and new ideas at work, at home, and in your community.

Heath Row has worked as a business and technology journalist, marketer, and educator for more than three decades. Now you don't have to attend a leading private university or work in Big Tech to benefit from his advice, experience, and ideas.

There has been one element common and consistent to the best work Heath has ever done, or encountered.

That common and consistent element is the idea.

Whether it’s the article or story idea that inspires a writer, reporter, or editor—and in the end, a reader; the new technology, tool, or software that catalyzes the creative efforts of a new development team or business entity; the business idea that energizes the entrepreneur, startup team, or venture capitalist; the theme or topic that brings a gleam to the eye of a student; or the innovative concept or approach that captures the enthusiasm of the salesperson, marketer, or buyer; it is the idea that makes the world go ’round.

How we approach identifying and developing new ideas is important. Even more important, however, is how we let other people know about those ideas—how we communicate our ideas.

Inside Communicating Ideas, you'll find:

●An original Foreword by Tim Sanders, New York Times bestselling author of Love Is the Killer App: How to Win Business and Influence Friends

●Sanders's recommended reading plan—just five days to being able to successfully sell your own innovations

●The most important components of any communications plan or strategy

●The 11 steps Heath recommends you take—in order—regardless of whether you're communicating your ideas to coworkers, family, friends, community members, or other important and influential people in your life

●Four case studies exploring the ups and downs, and the ins and outs of various ideas Heath has communicated over the course of his career—including one abysmal failure

●Advice and commentary from a wide range of business leaders and activists

●Inspiring and provocative quotations from innovators, leaders, and visionaries

●Open-ended workbook prompts and note sections designed to help you determine, document, and develop a dedicated approach to communicating your own idea—no matter what it is!